If you're doing any joint venture, you'll want to have this list at your
side. Go through this checklist carefully before you send out your joint
venture proposal.
You may want to cut and paste this into your favorite word processor
so that you can use the checklist often. Each time you send out a
proposal, put a check beside th e items you've completed.
Once you've checked all of the items, you can be very sure that your
joint venture partners will be very impressed. After all, you've done
your homework.
These are all the ingredients 'pro’s' use when writing joint venture
proposals.
[ 1] Is your email personalized?
Know to whom you're sending your email. Address them with their first
name if possible. If you can't find their name on the webpage, you can
always do a WHOIS look-up at http://www.whois.org.
[ 2] Did you introduce yourself in your email?
This may sound like a common sense but I'm surprised to receive
many JV proposals that do not ment ion who they are except in the
'from' field of their email and a signature line. Take a few minutes to tell
them about yourself.
Introducing yourself proves to others that you're confident of yourself
and are proud of what you're doing.
It doesn't have to be lengthy. Just say 'Hi, my name is _______ and I
run this site at http://_ _____ called _________.'
Then, in a sentence or two describe what the benefits are of your site
or product
[ 3 ] Did you include an y positive comments?
The truth is, people like to be complim ented, so don’t be afraid to use
positive comments. All of us like it when othe rs to notice our hard
work.
Make an effort to say something good about your prospective partner.
Take time to really look at their site and make a note of the nice things
you see. For example, tell them you've seen their articles published in
'ABC ezine' several times. It'll he lp make a good first impression.
[ 4 ] Did you include any references or testimonials?
This is a secret trick to increase the response rate of your email. Even
though you should have th ose testimonials displayed on your website,
it doesn't hurt to include them again in your email for them.
Let the testimonials convey the quality of your products for you. These
will work much better for than going into detail about how your product
is powerful or better than other s that they might have seen.
[ 5] Did you tell them SPECIFICALLY what benefits they'll get from joint
venturing with you?
People only care for themselves. If you want them to say 'yes' to your
offer, they must be made to feel as if they are the one who's getting the
better end of the deal. Stake up benefit after benefit in your email
proposal. Put them into bu llets for easier reading.
Remember, however obvious the benefits might seem, always put
them into writing for your JV pa rtners. Do the thinking for them.
[ 6] Did you include a free sample?
Always try to include a free preview or free sample of your products. At
the very least, give them a website they can go to for more details.
People like to be able to control their own destiny. Give them every
helping hand YOU feel comfortable with and, chances are, they will
respond to your proposal with a resounding 'YES!'.
[ 7 ] Do you have a website ready?
Having a webpage up first for your website also indicates that you are
serious about your project. Show them that you've already put in some
work into your project.
Don’t know HTML? Not a problem, go to Google.com and type in 'free
WYSIWYG HTML Editor' and see what comes up. Download one and
off you go. Then, get yourself a goo d domain name and start putting up
a webpage that says something about your project.
[8 ] Does your email in clude a call to action?
Do not make the mistake of telling your prospective partner all about
your JV deal but forget to tell th em what they should do next. Should
they reply and say 'Yes, count me in!' or should they email you back
with their phone number and the best time to call?
Tell them specifically what they should do next. Give them very clear
instructions. Always remember to ma ke it easy for them to say yes to
your proposal.
[ 9] Is your email formatted properly?
Your email should look professional and presentable. Do not make the
mistake of letting your writing run across the screen without being
wrapped. This is someth ing that will easily turn people off, especially
when you start playing in the 'big leagues'.
Use a good email formatter and set it to wrap at 60 characters. You
may also want to do it manually by hitting 'enter' each time the line
reaches 60 characters.
[ 10] Do you have a good subject line that makes your JV partners RUSH
to open your email?
A good subject line can make or break your proposal. Keep in mind
that your partners proba bly have to wade through thousands of spam
emails in order to see yours.
Make your subject line stand out.
Put their name in the subject line to catch their attent ion. Make your
subject line straight forward, simple and neat. For ex ample, 'Hi ___,
Abhishek
There you go. Armed with these reminders, you'll be well on your way
to successful joint venturing.
Good luck and best wishes!
No comments:
Post a Comment